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An effective multifamily marketing plan is your key to acquiring & retaining residents.

Property marketing is no longer measured by units occupied but rather by influence across the prospect-to-resident journey. Managing your digital presence is crucial to meeting resident acquisition and retention goals. For example, companies with 10-15 website landing pages increase leads by 55%

Prospective renters want control over their entire leasing experience. And their communication preferences have gone digital. They make key decisions based on resident reviews and your online reputation. And because of rapid rent growth, their expectations have grown exponentially as well.

As technology evolves, a seamless conversion experience will meet renters’ expectations and provide a great first impression of your community. But multifamily marketing doesn't end with simply attracting new residents.

Engaging existing residents and providing an excellent living experience is the best way to attract new ones. Happy residents renew their leases, refer their friends, and share positive reviews online, making it easier to attract new residents.

By delivering a resident experience that is a cut above the rest, you'll reduce resident turnover and cultivate a strong sense of community that will draw in prospective renters. 

In our guide, Multifamily Property Marketing for the Resident Experience Revolution, we examine the modern prospect-to-resident journey and how resident experience impacts multifamily marketing strategies from lead generation to online reputation and beyond.

You'll learn strategies for:

  • Attracting qualified renters
  • Converting quality prospects into residents
  • Engaging and retaining your community 

Start reading now!

Does your multifamily marketing plan attract the modern renter?

71%
of modern renters are below the age of 45
73%
of apartment hunters visited an internet listing site in their most recent search
87%
prefer to conduct their own apartment search rather than using a broker, locator service, or realtor.

The building blocks of an effective multifamily marketing plan

By leveraging resident communications, community events, contests, technology, partnerships, customer service and more, you can create a marketing plan that commands attention and draws in new multifamily renters.

With this guide, you'll learn:

  • Three important trends impacting multifamily property marketing today
  • Multifamily marketing strategies for the prospect-to-resident experience
  • Where multifamily property marketing is headed over the next 3-5 years

Explore how the resident experience can also impact multifamily property marketing strategies – from lead generation to online reputation management, resident referral programs, and beyond. Take a look at our guide to multifamily marketing,  "Multifamily Property Marketing for the Resident Experience Revolution."

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Free Templates

2023 Resident Event Calendar & Instagram Story Templates

Enhance your resident events with a FREE Resident Events Calendar & Instagram Story Templates including:

  • A 2023 Community Event Calendar with 80+ resident event ideas for the year
  • Instagram story templates to promote your events

Property marketing templates for a multifamily marketing plan

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