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Using Data to Drive Resident Engagement & Retention
Every unit turn costs your properties nearly $4,000, so keeping residents satisfied is a necessity. Resident data can help you unlock powerful retention strategies that improve your bottom line. But what do you look for and how do you use it?
Watch our 30-minute on-demand webinar to learn:
- How resident demographics are changing and what drives modern renters to renew
- What key resident data points and behaviors you should monitor and act upon
- Strategies for staying ahead of resident demands and boosting reputation
- Real-world success stories from top management companies
Learn how to leverage resident data to make the best decisions for your business
Resident turnover is expensive. And despite the temptations of this hot market to deprioritize resident retention, doing so jeopardizes your NOI. With modern-day residents having higher expectations than ever, it’s a challenge to maintain retention satisfaction. When you consider the fact that 98% of apartment shoppers rely on online ratings and reviews when looking for their next home, both attracting and retaining residents may seem like an uphill battle.
But it doesn’t have to be.
By implementing technology and tactics that make your current residents happier, you can also monitor key behaviors that give you insight into new renter preferences and likelihood to renew.
In this on-demand webinar, we examine industry trends that impact resident retention and present best practice strategies for tracking and acting upon resident data. Plus, we’ll share real-world success stories of property management companies that have made data-driven decisions that took their resident satisfaction and retention to new heights.
VP, Product Management