Converting Likes Into Leases: My Do’s and Don’ts for Promotions on Facebook
The most effective contests will provide owners with measurable results to ultimately convert Facebook likes into leases. Read for more Do’s and Don’ts on maximizing your Facebook promotion.
PayLease’s Top Denver Picks for the NAA Education Conference
PayLease is gearing up for the NAA Education Conference in Denver, and our team can hardly wait to invade the Mile High City. Not only is the NAA Education Conference a good time to connect with people in the multifamily industry, but it’s a great chance to explore a new city. And since PayLease happens…
Behind the Scenes: Developing the PayLease Brand
Ben Truehart, VP of Marketing at Product Management at PayLease, recently sat down with Mainsail Partners and shared his strategies behind developing the PayLease brand. Below is his take on what sets PayLease apart from other companies in the industry, and how these differences have translated into a solid brand name. What’s the relationship between…
PayLease Announces New Investment From Francisco Partners
New Majority Shareholder Will Help the Payments-as-a-Service (PaaS) Provider Accelerate Growth and Product Innovation. PayLease, the leading online payments provider for the property management and home owner association (“HOA”) industry, today announced a majority investment from Francisco Partners, a global technology-focused private equity firm. The investment will provide PayLease with a capital partner to support…
5 Ways to Make Online Payments Easier (Without Doing Any Work or Spending Money)
Learn 5 ways of how you can increase the number of online payments for your community without doing any work or spending money.
Anatomy of Fraud
Prior to joining PayLease, I worked for a large money transfer company and a credit card processor. In fact, I invested more than 20 years of my career with these companies, which means – unfortunately – that I had lots of experience with fraud and I learned how fraudsters work. Much of what they do is…
"Dear Residents: We Love You So Much We're Raising Your Rent!"
“Values determine our needs, but our needs determine our goals” – Earl Nightingale. Leasing today to a savvier, well informed prospect is challenging at best. But even more difficult is convincing our current residents that renewal increases are actually worth it. How can we persuade them of the “added value” concept if we haven’t shown that…
The Heartbleed Vulnerability and PayLease
On April 7, 2014 the “Heartbleed” vulnerability was discovered in the OpenSSL library used by 66 percent of all web sites. OpenSSL is an open-source encryption library used to protect information sent between your computer and the web sites you visit. This vulnerability could allow hackers to access information that would normally be encrypted, including passwords…
Four Easy Steps to Safeguard Resident Information
Protecting your business from hackers is a hot topic these days. Property management companies are particularly fearful of becoming the next Target, and rightfully so. With all the data residents need to provide on lease applications, property management databases are full of sensitive information like credit cards, Social Security numbers, previous address information, and date of…
What Do You and Tom Cruise Have In Common?
I know, I know – where should I start, right? How about that line from “Jerry McGuire”? Yes – I’m talking about “SHOW ME THE MONEY!” As property management professionals, we invest a lot of time and effort into maintaining a positive cash flow, namely through the collection of rent. And one of the best…